Web/Social
The Web/Social distribution allows a video to be published online, as long as the use is covered by the terms of your license agreement. The video can be published on a company's website, on a UGC (user generated content) social site, including but not limited to: YouTube, Facebook, Instagram, Twitch, Twitter, Patreon, Vimeo, LinkedIn, or Lovestoriestv.com.
For example, if you have a Business license with Web/Social use, the business whose branding appears in the video can publish the video anywhere online that is affiliated with their brand. Another business can’t publish/upload that same video without getting a separate license that covers their branding.
A video can however be shared via social media from where it is originally embedded, meaning it is shared from where it was originally hosted and is not re-posted, embedded, or hosted by a company that is not the original end client.
Industrial
Making the project available in any non-broadcast medium to any individual or audience that is not a member of the organization. Such uses would include public events, fundraisers, sales meetings, tradeshow displays, sales giveaways, external presentations, leave-behinds, in-store promos, and presentations to potential clients or investors promoting a single company, product, or service.
Industrial licenses refer to every other type of usage. If people who are not employed by the company are seeing the media project, this counts as an industrial license.
Long story short, an industrial license is everything else. If people are viewing a media project with copyrighted music, and that project isn’t an internal corporate communication, then it’s an industrial use. This type of license applies to most music licenses issued.
Examples of industrial music licenses include:
- Commercial films shown at an event or trade show
- Point-of-purchase displays within a store
- Films shown at a Film Festival event
Internal
As a general rule, internal music licenses involve media projects that will only be shared between a business and its employees. This means that the media project won’t be seen outside of the business or corporation, and will only be viewed by its employees. For example, a business can use an internal music license to place music alongside training videos for new hires or recaps for business meetings. Traditionally internal music licenses are less expensive than external licenses.
Internal licenses refer to organizations that are using the media project for their employees (i.e. internal training videos, company meetings, etc.). In general, internal usages are fairly rare, but less expensive.
Examples of internal music licneses include:
- Training films for new employees
- Corporate announcements
- Recaps of business meetings or internal events